Palatera
| client | Paletera is a local fruit & ice cream stand. they
specialize in healthy, low fat fresh snacks; ice cream, fresh fruit, and frozen fruit drinks. |
| market | currently low end |
| problem | moving from low end to medium end to appeal to a portion
of the market they feel they do not have due to their look. it has been low end for many years and wishes to change image, but keep prices reasonable. |
| solution | because their market was previously established, it is important to move quickly to change community opinion and establish the new, fresh look. the building will be painted to reflect the new color palette, advertising in local papers and a grand reopening will be done in conjunction. a new selection of healthy snacks will also be available to emphasize that more than their look has changed. |
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