Tea Time
| client | Tea Time Design specializes in one of a kind designer tea kettles |
| market | high |
| problem | new company with no identity or voice in market place.
a sophisticated look and feel are necessary to attract the type of clientele that would have an interest in designer kettles. |
| solution | the market place is established by the type of merchandise being sold. previously done research has assessed that the fastest way to get the information into the households is through direct marketing strategies. tea time design is mail order, however, due to the specific nature and cost, their target market is a high end, with disposable income. the brochures will be mailed to everyone in a specified test marketed area. |
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